Facebook Ads Expert India | How to Advertise on Facebook

Advertising on Facebook is not as simple as it seems. It needs thorough research and proper strategic planning keeping in view the target audience, geographic locations, and the demographic of the potential customers, budget (because at the end of the day, it's all about money).

Only the experts can plan and execute an effective Facebook Ads campaign.

We have a team of professional advisors who are experts in advertising tactics for any business and excel in marketing skills. Our team will guide you about the most effective advertising strategies for promoting your type of business.

In short, Facebook Ads Expert Nik will streamline your advertising on Facebook. Advertising on Facebook is a straightforward but strategic process. Below is a step-by-step guide on how to advertise on Facebook, even if you're starting from scratch.

1. Set Up a Business Page

You must have a Facebook Business Page to run ads (not a personal profile).

• Go to facebook.com/pages/create
• Fill in your business name, category, and details

2. Create a Business Manager Account

Use Meta Business Suite (formerly Facebook Business Manager) to manage ads.

• Go to business.facebook.com
• Add your Page and ad account
• Set up permissions for team members if needed

3. Install the Facebook Pixel (Optional but Highly Recommended)

The Meta Pixel tracks user activity on your website (like purchases, sign-ups).

• Go to Events Manager in Meta Business Suite
• Create a Pixel
• Add it to your website (via code or integrations like Shopify, WordPress)

4. Choose a Campaign Objective

Go to Ads Manager and click "Create". Choose your objective based on your goal:

Objective Type	Goal
Awareness	Reach people likely to remember your ad
Traffic	Drive visits to your website or app
Engagement	Get likes, shares, or comments
Leads	Collect contact info
App Promotion	Get installs for your app
Sales	Drive conversions (purchases, sign-ups, etc.)

5. Define Your Target Audience

Use Facebook's audience targeting to specify:

• Location
• Age
• Gender
• Interests & behaviors
• Custom Audiences (website visitors, email lists, etc.)
• Lookalike Audiences (similar to your best customers)

6. Set Budget and Schedule

• Choose daily or lifetime budget
• Select start/end dates or run continuously
• You can set bidding options (auto or manual)

Start small ($5–$10/day) and scale based on performance.

7. Choose Ad Placement

Let Facebook automatically place your ads (Advantage+ Placements) or manually choose:

• Facebook Feed
• Instagram Feed or Stories
• Messenger
• Reels
• Audience Network

8. Create Your Ad

Choose your ad format:

• Image or Video
• Carousel (multiple images/videos)
• Collection (mobile storefront)
• Instant Experience (fullscreen mobile landing page)

Upload your creative, write a compelling headline, text, and call to action (CTA) like:

• “Shop Now”
• “Learn More”
• “Sign Up”

9. Preview and Publish

• Preview your ad for all devices
• Make sure links and formatting are correct
• Click Publish

10. Monitor and Optimize

Use Ads Manager to track:

• Impressions
• Click-through rate (CTR)
• Cost per click (CPC)
• Conversions
• Return on ad spend (ROAS)

Test different versions (A/B testing) to improve performance.

11. Tools You Can Use

• Meta Business Suite (manage everything in one place)
• Canva or Adobe Express (create visuals)
• Facebook Ads Library (spy on competitor ads)

12. Bonus Tips

• Use high-quality images/videos
• Always test multiple versions (copy, creatives, audiences)
• Retarget people who visited your site or added to cart
• Use Instagram placement to expand your reach

Facebook Ads Manager Services

No matter which type of business you have and no matter what is the purpose of your Facebook Ads campaign, our professional team of Facebook Ads managers can handle marketing tasks.

But one thing is guaranteed that our services will be cost-effective, measurable, and will complement your other marketing efforts. We assign one dedicated Facebook Ads manager to you, who works closely with you and makes sure that our Facebook Ads plan matches your brand.

Following are the Facebook Ads management services we provide:

Creative Content Development

Nik will help in developing creative content for your Facebook Ads campaign. Our experts create customized content for every client. We also accept the clients' ideas, and our in-house team pours in their suggestions to polish the idea.

We focus not only on the creativity of the content but also on how effective the idea will after its execution and how much lead the ads will generate.

The creative content development includes but is not limited to copywriting, pixel set up, graphics, eye-catchy videos, and landing pages.

Precise Audience Targeting

Facebook has some features that make it easy to target the right audience. Still, before rushing, our team will do firsthand research to identify the right buyers based on their geographic and demographic factors such as age, interests, gender, etc.

We will help you target the right audience with your Facebook Ads because first, it will increase the conversion rate, and second, it will keep your Facebook Ads cost minimum.

Monitoring and Reporting of the Campaigns

Once the Facebook Ads are launched, we will closely monitor the ads' performance, track the conversion ad, and report it to you.

Target and Retargeting

As said, there is always room for an improvement; we collaborate with your marketing team to improve the Facebook Ads campaign by creating new content, targeting and retargeting audiences.

We also perform the A/B or split testing to ensure that your resources are used effectively and efficiently and increase customer loyalty and ROI.

Hence, what are you waiting for? Launch an effective Facebook Ads campaign with us because we are the best in the market and above all, we are fairly priced.